Mobile has emerged as a way of life for consumers. As mobile continues to grow in importance, so have consumers’ expectations for it. Unfortunately, businesses haven’t innovated at the same rate, which is one of the reasons we believe businesses are in a mobile engagement crisis.
The data proves it. The percentage of users who abandon an app after one use is now 23%, a slight improvement from the 25% we saw in 2015. But clearly, with about one in four users still only using an app once, not enough has been done to match what consumers want and restore apps to the success of just a few years ago.
Localytics provides further details in a post on their website, please follow the hyperlink to read more.
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