As one of the leading tyre and brake experts in Australia, Continental Tyres Group (www.continental-tyres.com.au/car) was looking for a national solution for In-store digital signage. Working with Chris Pappas and the team at Melbourne based Inside100 Pty Ltd, Continental has been able to enhance the customer experience and improve the bottom line using the new low cost digital cloud based solution from Chameleon which is supplied by JEA Technologies.
The Inside 100 Retail Solutions team was contracted to supply and install LCD televisions - a minimum of one screen and media player per store - to satisfy Continental Tyres need for a retail digital signage solution.
Chris Pappas CEO of Inside 100, said the team have completed eight of the 35 Continental stores, providing fully managed services which include, monitoring the Chameleon signage system at each location, uploading the monthly specials and local store content along with providing Head Office with proof of play reporting.
In supplying the Continental stores with the LCD screens and Chameleon Media Players, the stores now have the latest technology and software that is cloud based with the lowest cost of ownership and boosted effectiveness of their digital advertising budgets.
The Chameleon player can display most of the popular formats such as PNG, JPEG, MP4 files and can even incorporate live News and Weather feeds and stream music from hundreds of stations simultaneously.
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