Chameleon technology by iSIGN hits the mark in Australia

chameleon technology at ARB traralgon

ARB 4 x 4 accessories retailer has added another store to its growing network. The new store in Traralgon, Victoria, is owned and operated by the ARB Bairnsdale branch owners, Daniel and Emily Rikken. The ARB Traralgon is a purpose built, 1300 square metre store, boasting a 300 square metre showroom, fully equipped workshop and warehouse.

Inside100 Retail Solutions a Melbourne based retail solutions specialist, was engaged by the Rikken’s in order to oversee both the design, construction and fit out of their new store. In constructing the new Traralgon store, the Rikken’s wanted to include a cost effective digital signage solution that enhanced the customer experience, leading edge technology and flexibility to expand the system to Rikken’s other stores.

Inside100 chose Chameleon for Digital Signage solution by Canadian technology company iSIGN Media Corp. ( The Inside100 team proposed Chameleon with its Cloud based management software as the most cost effective and scalable solution for the Traralgon store. The objective with digital signage is building a “deeper engagement between brands and consumers”, said Chris Pappas of Inside100, and Chameleon does that.

Through cutting edge technology such as Chameleon, the connection between consumers and brands transcends physical signage, to mobile and online environments where information is now at your fingertips.

Mr Pappas noted that Chameleon proved to be the best product for Rikken’s ARB Traralgon store, as it enabled all 7 LCD screens, 110 inch Projector screen to be managed remotely from any device with an internet connection through the innovative Chameleon Dashboard. An added bonus of the Chameleon hardware and Cloud based software is the ability for additional stores or screens to be implemented in the future, with no additional IT cost or content management systems needed, due to the Chameleon Dashboard built in CMS.

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